73 Appointments. 18+ Vehicles Sold. Put XDC’s Tsunami to Work for Your Dealership.

You have inventory to move. A sales team ready to work deals. And a customer database full of people your dealership has already spent time and money reaching.

Who is making the calls that could bring those customers back?

When the showroom gets busy, outbound follow-up can slip. When traffic slows down, the store needs those conversations to have already happened.

XDC’s Tsunami gives dealerships a managed way to get that outreach moving. A campaign combining live calls and email reported 73 appointments set and 18+ vehicles sold on a $6,800 investment.

For a GM, owner, or GSM, that is a reason to ask what a focused calling campaign could do for your store.

Tsunami Case Study: From Customer Outreach to Sold Vehicles

The dealership campaign reported:

Campaign metric	Reported result
Investment	$6,800
Calls made	2,353
Appointments set	73
Conversion rate	16.8%
Vehicles sold	18+

The campaign investment divided by appointments set works out to approximately $93.15 per appointment.

Seventy-three appointments give a sales manager something concrete to prepare for: customer visits, vehicle presentations, appraisal conversations, and opportunities to work a deal.

The case study also reports 18+ vehicles sold. That moves the conversation beyond outreach activity to the outcome dealership leadership cares about.

What would 18 additional deliveries mean to your month?

That is the business question this case study should put on your agenda—not a promise that every campaign will produce the same result.

What Is XDC’s Tsunami Campaign Service?

Tsunami is XDC’s managed live call and email campaign service for automotive dealerships.

Professional U.S.-based agents hold real conversations with customers, while coordinated emails reinforce the campaign message. The service is designed to generate qualified sales, service, and warranty opportunities from your existing customer database.

For dealership leadership, the value is having dedicated outreach support that helps turn a customer list into conversations your team can act on.

Give Your Customer Database a Dedicated Calling Team

Your salespeople are balancing fresh leads, appointments, test drives, deliveries, and follow-up. Your BDC has its own workload.

A list of previous customers can keep getting pushed to tomorrow.

Tsunami gives that outreach dedicated attention without requiring your dealership to add internal calling staff for the campaign.

Ask your GSM:

If we handed the team a targeted customer list today, who would work it consistently—and who would review the results?

If the answer depends on someone finding spare time, there is an execution gap worth addressing.

The case study’s 2,353 calls show the scale of outreach behind the reported results. That is work your dealership can plan around instead of leaving it to chance.

Start With Customers Who Have a Reason to Reconnect

A productive conversation starts with a relevant audience.

Tsunami campaigns can target trade cycle customers, customers who service with you but have never purchased from your store, lost service customers, and other audiences selected during campaign planning.

Think about the opportunities those groups could represent:

• A previous buyer may be ready to explore their next vehicle.

• A service customer may be open to buying from the dealership they already trust.

• A customer who stopped visiting may have a concern your team can address.

• A past customer may have questions about service or warranty options.

These are potential campaign applications. The case study does not specify which audiences produced its results.

The leadership question is simple: Which customer relationships should we be actively working right now?

Live Conversations Give Your Team More to Work With

A customer may need to ask about a vehicle, explain their current situation, or talk through what would make a visit worthwhile.

Tsunami’s live agents can engage in that conversation. Coordinated emails provide another touchpoint to reinforce the message.

XDC designs those conversations to produce clear outcomes, such as an appointment, a hot lead, a service opportunity, an information request, or a live call transfer.

That gives your dealership more ways to move a customer toward the appropriate next step.

For a GSM, it means the opportunity can arrive with context: what the customer wants and what needs to happen next.

Get the Handoff Details That Help Your Team Follow Through

An appointment becomes more useful when your team knows why the customer agreed to come in.

Tsunami delivers actionable opportunities with customer information, conversation notes, opportunity details, recommended next steps, and call recordings when applicable.

Those details help your managers prepare the handoff and give the salesperson a starting point for follow-up.

Your team can review the customer's request, confirm the next step, and prepare for the conversation before the visit.

Tsunami also provides weekly performance reporting, opportunity tracking, and ongoing campaign reviews. Leadership can evaluate the work and discuss adjustments while the campaign is running.

Put Tsunami on Your Next Sales Meeting Agenda

Before approving another push for more leads, look at the customer relationships already available to your store.

Who needs a call? What would make the message relevant? Does your team have the capacity to work that audience consistently?

The case study provides a concrete reason to explore the answer:

$6,800 invested. 2,353 calls made. 73 appointments set. 18+ vehicles sold.

If your dealership has an underused database and limited calling capacity, Tsunami deserves a place in your sales strategy.

Bring XDC your customer audience, your sales goals, and the inventory you need to move.

Request a Tsunami demo and see how managed live calls and coordinated email outreach could help your dealership create more conversations, appointments, and sales opportunities.

Results reflect one dealership campaign; individual results vary. The graphic does not define the reported 16.8% conversion rate or specify campaign duration. The $93.15 figure is campaign investment divided by appointments set and excludes other dealership costs. Reported sales are not established as incremental sales.