Turns Website Shoppers into Leads

Maximize the ROI of your existing website traffic with dynamic conversion experiences designed to increase lead volume, not your advertising budget.

Personalizes Every Shopper's Experience

Deliver the right offer to the right shopper based on behavior, location, inventory, campaign source, and more.

Built for Dealership Compliance

Deliver personalized pricing and offers through opt-in experiences designed to support OEM and state advertising requirements.

Drives Both Sales & Service Growth

Capture more opportunities across sales and fixed operations, from test drives and appraisals to service offers and appointment requests.

Captures, Delivers & Tracks Every Opportunity

Capture leads, deliver them directly to your team, and track performance with CRM integration, alerts, and actionable reporting.

Purpose-Built for Automotive Dealerships

Built specifically around the unique sales, service, inventory, compliance, and conversion needs of automotive dealerships.

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Converting your website sales & existing service traffic on a higher level.

IronClaw is XDC's Website Conversion & Lead Capture Platform designed to help dealerships generate more qualified sales and service opportunities from the website traffic they already have. It improves website conversion through dynamic offers, interactive conversion experiences, intelligent lead capture, and personalized engagement.

Most dealership websites convert only 1–2% of visitors into leads. IronClaw is designed to improve website conversion toward a goal of 4–6%, helping dealerships maximize ROI from existing website traffic rather than increasing advertising spend.

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You want more leads without increasing advertising spendYour website gets traffic but isn’t converting enough visitors into leadsEvery shopper sees the same experience instead of personalized offersYou aren't getting enough engagement from your current lead formsYou want to deliver personalized offers while staying DNC, TCPA, and FTC compliantYour team needs CRM lead injection, automated email delivery, and intelligent conversation workflows to improve visibility and conversionsAll of the above

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IronClaw

Path to Conversion

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What Makes IronClaw Different

Instead of treating every visitor the same, IronClaw delivers dynamic conversion experiences tailored to shopper behavior, location, inventory strategy, campaign goals, and compliance requirements.

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