$6,795 in. 251 opportunities out.
- Allie Shell
- 2 days ago
- 5 min read
Valdosta Nissan Mitsubishi ran a Back to School Tsunami event against 4,000 customers it already owned. No new ad spend, no third-party leads, no extra headcount. Here is exactly what it bought.
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Most dealerships are sitting on the best list they will ever buy, and they already own it. The customers in your DMS have handed you money before. They know where you are. Many of them are in a vehicle you sold them, on a payment they've nearly retired, with equity they don't know about.
The problem was never the list. It was that nobody had time to call it.
What $6,795 actually bought
Not impressions. Not clicks. Not a report. It bought 251 conversations that ended in something the store could act on the same day — 110 of them with a date and time attached.
1 in 16Customers in the campaign became an actionable opportunity | 141Additional opportunities beyond the booked appointments |
Proof Across a 4,000-customer campaign, Tsunami produced 251 opportunities — not "warm feelings," but outcomes defined the same way every week: an appointment, a hot lead, a service opportunity, a live transfer, or a customer asking for information only the store could give. 110 of those became booked appointments. The other 141 became follow-up the BDC would never have known to make. |
Why these customers said yes
The campaign didn't dial the database at random. It dialed people who already had a reason to answer, wrapped in a Back to School offer that made sense for the season — families adding a driver, trading up before fall, catching up on maintenance before the school run starts.
Customers sitting on equity
Bought three or more years ago, still servicing with the store, still in the vehicle. They aren't shopping because nobody has told them what their trade is worth today. One call changes that.
Customers who service with you but bought somewhere else
They trust your service drive with a vehicle another store sold them. That is a relationship you've already paid to build and never monetized on the sales side.
Customers who quietly stopped coming in
Two-plus months overdue on recommended maintenance, or bought from you and never came back for service. Every one of them is a repair order that went to the shop down the road.
Where the money is hiding These segments aren't guesses. They're set with your team in the Campaign Strategy Session before a single call goes out — goals, audience, messaging, offers, timeline, and the KPIs we'll both be judged on. Additional segments get built around whatever your store is actually short on this month: used inventory, a stalled model line, service throughput. |
Two channels, one message
Email alone gets deleted. Calls alone get ignored by people who don't recognize the number. Run together, each one makes the other work harder.
How it ran
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Straight talk Tsunami is not AI. It is not an autodialer, a robocall, or a bot dropping voicemails. Every conversation is a live U.S.-based agent talking to your customer. And appointments do not get silently dropped into your CRM — they come to your team as a lead alert, so a human sees it, owns it, and works it. |
What your team gets in their inbox
The gap between a good campaign and a bad one is almost never the calling. It's what happens in the ninety seconds after the call ends. Every actionable outcome arrives as a lead alert with everything your salesperson needs before they dial back:
Customer name, phone, and email when available
The appointment date and time
The call recording — so nobody has to take anyone's word for what was said
Detailed conversation notes, including what the customer actually asked about
The opportunity type and the recommended next step
Alerts come in five flavors, and each one tells your team what to do with it: Appointment (it's booked), Hot Lead (very interested, wouldn't commit to a time, call now), Basic Info (they asked something only your store can answer), Live Call Transfer (they're on the line right now), and Service Opportunity (they don't want a car, they want a repair order).
Where campaigns leak Appointments set on Tuesday and worked on Friday stop being appointments. The stores that put up numbers like Valdosta's do five unglamorous things: work every alert fast, enter appointments in the CRM, listen to the recordings, follow their own sales and service process, and show up to the performance review. That's the whole ask. We handle the volume; your store handles the handoff. |
You'll never wonder how it's going
Every dealership gets a weekly performance dashboard, an Excel export of every single opportunity, and a dedicated Client Success Manager who meets with you weekly, bi-weekly, or monthly — your call.
The dashboard tracks total calls, customers contacted, opportunities generated, conversion rate, call dispositions, call trends, service opportunities, and opportunity trends.
The math is not creative: conversion rate is opportunities divided by customers contacted. Same formula, every week, so you can see a campaign getting better or worse in real time — and so can we.
How a Tsunami event gets built
01 Campaign Strategy Session
Goals, audience, messaging, offers, timeline, and the success metrics we'll be measured against.
02 Dealership Kickoff Call
Leadership and floor staff get aligned on offers, lead handling, customer experience, timing, and who owns what. This is the meeting that decides whether the leads get worked.
03 Campaign Launch
Emails deploy, agents start dialing, alerts start hitting your team.
04 Reporting
Dashboard and opportunity export, reviewed live with your Client Success Manager.
05 Continuous Optimization
Audience, offer, and messaging get adjusted against what's converting — not at the end of the campaign, during it.
Questions dealers ask before they sign
Is this AI or robocalling?
No. Tsunami is a managed live call and email campaign service. Professional U.S.-based agents hold real conversations with your customers. No AI voice, no autodialer drops, no robocalls.
What exactly counts as an "opportunity"?
An appointment, a hot lead, a service opportunity, a live call transfer, or a basic info request. Anything your team can act on. Conversion rate is opportunities divided by customers contacted — and we report both numbers, not just the flattering one.
Do appointments drop straight into my CRM?
No, and that's deliberate. Appointments come to your team as a lead alert with the recording and notes attached, so a person reads the context before they call the customer back. Your team enters it in the CRM and works it through your process.
We already have a BDC. Why do we need this?
Because your BDC is answering today's leads. Nobody has the hours to also work 4,000 aged records while the phones are ringing. Tsunami runs the outbound volume in parallel and hands your BDC a stack of pre-qualified conversations instead of a call list.
What does a campaign cost?
Investment is scoped to your database size and the goals set in the Strategy Session. For reference: Valdosta's Back to School campaign ran on $6,795 across 4,000 customers and produced 251 opportunities — $27.07 apiece.
How fast do we see results?
Alerts start arriving as soon as agents start dialing. You are not waiting until the end of a campaign to find out whether it worked — the first appointments land in the first days.
Your database is already paid for.
Tell us what your store is short on this month — used inventory, service throughput, a model line that won't move — and we'll scope a Tsunami campaign around it.
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